How to grow your email list with a virtual summit
A virtual summit can help grow your email list, because speakers you invite often bring their own audience. Here is how the mechanics work with EasySummit.
A virtual summit can help grow your email list mainly through your speakers: each one may bring an existing audience, and when they share their appearance, some of that audience can discover and sign up for your summit. Publishing a polished, well-presented roster on a page you control is designed to support that sharing.
1. Recruit speakers with their own audience
Each speaker you add to your summit may bring followers, subscribers, or a network of their own. When they tell people about the summit, some of that audience may find their way to you.
2. Give speakers a reason to share
A published, well-presented speaker profile is easier for speakers to point their own audience to than a generic event page.
3. Capture interest where people land
Publishing your roster to your own website, where you control the signup path, means visitors who arrive through a speaker's share end up on a page you own.
Does a virtual summit actually grow an email list?
It can. The main growth mechanism is speaker-driven: each invited speaker may have their own audience, and sharing their appearance can bring part of that audience to your summit and its signup page.
How many speakers do I need to see list growth?
There is no fixed threshold. Growth tends to depend less on the number of speakers and more on how actively they promote their appearance, so an engaged, smaller lineup may do just as well as a larger, passive one.
Where should I publish my speaker roster for the best reach?
Publishing to a page on your own website keeps you in control of the signup flow. EasySummit also supports publishing to a webhook or as an export if you use a different platform.